Airline Marketing & Route Development

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Airline Marketing & Route Development

Mactan Cebu Airport is constantly looking to partner with airlines keen on opening new profitable routes.

Cebu’s central location, cultural heritage, robust economy, and reputation for world-class tourism guarantee a steady and increasing airline passenger traffic all year round.

The region also has a considerable population of skilled OFWs deployed in France, Germany, UK, Australia, Turkey, Japan, Oman, UAE, and Qatar, who go on annual vacations. Cebu also hosts an active expatriate community engaged in the business process outsourcing industry, of which Cebu is one of the world’s top providers.

Airport Catchment

  • Cebu is a bustling metropolis featuring museums, universities, fine dining and shopping centres.
  • Cebu’s central location within the archipelago makes it an ideal gateway for those traveling to these surrounding islands and provinces, either by aircraft, boat or bus.
  • Cebu attracts tourists not only because of its beautiful natural landscapes, but also because of its status as one of the most developed provinces in the country.
  • As the oldest city in the Philippines, Cebu also contains notable historical sites including churches, temples, forts, and monuments. Two of the best known landmarks are the Cross of Magellan, sacred among Filipino Christians as a symbol of the birth of their faith, as well as the Basilica Menor del Santo Niño, home to the country’s first religious image — the Santo Niño.
  • Cebu possesses a combination of outdoor beauty, cosmopolitan living, and historic Spanish charm. The region is renowned for its pristine, white sandy beaches, dotted with world-class resorts. In 2007, Condé Nast Traveler Magazine named Cebu, the seventh best island destination in the Indian Ocean-Asian region. In addition, tourists enjoy wildlife sanctuaries, waterfalls, whale watching, and diving.
  • Visitors are also drawn to the island for the many lively and colourful festivals that take place there, including The Sinulog. In fact, Cebu has been nicknamed as the “Island of Festivals”, due to the popularity and number of festivals celebrated there.