August 10, 2018
Lapu-Lapu City, Cebu – With the onset of China’s peak travel season, GMR MEGAWIDE Cebu Airport Corporation (GMCAC) expects an increase in Chinese tourists arrival as airlines mount more direct flights to China from Mactan-Cebu International Airport (MCIA) this quarter.
Starting September 1, Philippine Airlines will double its Cebu-Beijing operations, currently served twice a week, until October 27 using an Airbus A321 aircraft. Last month, local and foreign carriers launched a number of additional flights to China to accommodate Chinese tourists traveling through MCIA during this period.
“We are mindful of the fact that our traffic growth in Cebu will be driven to a greater extent by our visitors from China. As such we have taken various initiatives to prepare for this growth,” said GMCAC President Louie Ferrer.
For an efficient and seamless travel through Mactan Airport, GMCAC has installed way-finding and informational signage in both Terminal 1 and Terminal 2 with Mandarin translations, as well as Hangul and Nihongo translations. This is to ensure that all airport processes and directions are well understood by Chinese, Korean, and Japanese passengers.
For its marketing initiatives, GMCAC has partnered with the Department of Tourism in producing “how to” videos detailing the airport processes and Cebu destination marketing videos. These videos are being promoted through MCIA’s social media accounts in WeChat – China’s top messaging and social media app – as well as Facebook.
Currently, MCIA has 8 partner airlines flying (both commercial and chartered flights) to 10 destinations in mainland China. In the first half of 2018, it served a total of 5.76M, thereby positively projects to reach its target of 11.2M by the end of the year.